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who we are
Magic Rust × Facepunch · September 2026

Meet Magic Rust

We are big fans of the game — the whole team plays Rust. For 10 years we have been building our server project and making YouTube content. We would like to work with Facepunch, help the community grow and run events.

220,000+players a month
36servers
10years
10,447concurrent players across the network · record
Artur — CEO, co-founderArtem — co-founder, Head of Product
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who we are

We do everything around Rust

Servers and builds

36 servers in 4 modes. Our own build: 150+ plugins and server-side optimisation.

Events

Tournaments with real prize pools and community events — every month.

Content

Cinematic trailers and videos — 3D and editing done in-house.

Creators and community

The largest Rust community in the CIS and direct access to the region’s top creators.

The founders are former YouTube creators

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trust · numbers

Magic Rust in numbers

2,063+152in the queue
at that moment
record · concurrent players on a single server
220,000+players a month, June–August 2026 average
~50,000new players on Magic Rust every month
36servers in 4 modes: Classic, Vanilla 2x, Vanilla+, Modded
10,447concurrent players across the network · record
~4,000players online at any moment, network average
12.5%DAU / MAU stickiness — the share of the monthly audience that plays every day
150+plugins in our own build and ~50 server-side performance patches
30+people on the team: development, game design, analytics, marketing, support
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value for Rust

We bring new players into Rust

Creator videopaid integration, every month
Promo codean in-game reward for the first join
First joinwith zero hours in Rust
Stays and playshours in the first month
20–30creator integrations on YouTube every month
24%of our new players arrive with a creator’s promo code
80%of them bring their friends
0 hoursin Rust for the audience our ads target — everyone in the CIS who already plays Rust is with us anyway
339K hrsplayed by one month’s new players in their first 30 days
80M+views a year: our own channels plus creator integrations

Creator integrations on YouTube

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trust · approach

We work to industry standards

30+ people: development, game design, analytics, marketing and content, player support and moderation

Our own build

150+ plugins · ~50 server-side performance patches

Data-driven decisions

~170,000 product events a day · PostHog

Source: PostHog, 14 September 2026.

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community · creators

We are the biggest Rust channel in the CIS

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proof · events on our servers

New events and tournaments — every month

Network-wide event · all modes

Money Race

Tournament · Vanilla+ mode

Bunker

Clan event · dedicated server

Zones of Influence

And these are just the three biggest formatsRunning alongside them:
Kill Race19 scheduled PvP runs a week across 19 Modded servers
13 mini-eventsautomated, on Modded: GunGame, Falling Platform, Stealth and more
Seasonal eventsNew Year, Halloween, Easter, the project’s 10th anniversary
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proof · every event becomes a media moment

Every event is an occasion

Creator videos around our events · by views
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one life · community event
One Life · an event for creators and players

One Life: one life per player. Die, and you leave the server

Death is final, so people band together, build settlements, trade and negotiate. Rust becomes a different game.

What players and creators wrote under the One Life films
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one life · who came

One Life brought in people
who had never played Rust

Every season became a film

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one life · how we prepared

Months of preparation behind the format

01
Concept
  • Permadeath raises the stakes and changes how players behave
  • Killing innocents lowers your reputation
  • Bounty hunting: kill criminals and earn
  • Final event: shelter from the cataclysm in a bunker — but places are limited
02
Balance and economy
  • High TTK raises the odds of survival
  • Ammunition for firearms is very rare
  • Item durability reduced
  • Item research disabled
  • Building tier capped
  • Rarer resources
03
Figma export → s11-creators-onboarding.jpg
Creator onboarding
  • 10+ creators took part
  • 4 season films on the founders’ channel + participants’ videos
  • 12.8M views across the four films
04
Test run
  • Stress test with 1,000+ players
  • Finding bugs and exploits
  • Balance tweaks
  • Player behaviour analysis
05
Figma export → s11-event-film.jpg
Event and film
  • 36 hours of gripping gameplay
  • Full-server demo recording
  • 10 people picked the best of 500+ hours of footage
  • 5 people edited the film
  • More than 2 months of painstaking work on a single video
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one life 2026 · our ask

We are preparing One Life 2026 — and would welcome your support

What your support gives us: a public mention from the developers makes the event recognised and opens the door to bigger creators, Western ones included.
Dates: we will propose a window and fit around your calendar.

On our side

  • server and infrastructure
  • creators and coordination
  • a media kit in several languages
  • moderation — and the whole budget

How you can help

  • an announcement in your channels: X, Discord, YouTube
  • a mention in the Community Update
  • optionally — Twitch drops
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summary

How we can be useful

We want to work with Rust’s developers and grow its community — in the CIS and beyond.

Events and content moments

Tournaments, community events and creator content for the Rust audience, timed to your calendar.

Your channel to the CIS community

Announcements, coverage of your events, feedback from CIS players — delivered to the largest Russian-speaking Rust audience. Plus deep marketing expertise in this market: we know what works here.

Creators

Direct access to 31 CIS creators with a combined 8.7M YouTube subscribers. We can arrange coverage or integrations for you.

Experience and know-how

The optimisation exchange with your engineers is already happening. Builds, modes, events — we can share more than optimisation.

Tell us what is useful — or what you need.

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thank you

Thank you. Happy to answer your questions

We will send the deck, the details and our contacts by email after the call.

Artur · CEOArtem · Head of Productmagicrust.ggdiscord.gg/magicrust
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